You Have to Spend a Little to Get a Lot

Tabletop popup displays are easy to travel with, efficient to set up, and you don’t have to sell your house to afford one. Although they are one of the least expensive trade show displays, there are also a few reasons why they may not be practical for you to purchase. If you are looking to purchase a display that will last through multiple shows and/or multiple years, you may want to purchase something that is much stronger and able to last through the demanding and strenuous trade show season. With a tabletop display, you may end up spending more money on repairing your display, updating your graphics to include your latest products, etc.

Alumalite displays are the way to go if you are serious about trade show exhibiting. Included with the display is an aluminum frame, a trapeze canopy, inkjet graphics, and a frosted plex a glass header and wings to give your display that extra oomph. Smash Hit Displays sells these innovative displays as well as hundreds of other displays, both big and small, at competitive prices.
We have everything from flooring, including hardwood, free standing and fixed counters, 200 watt and 75 watt halogen lights, and any other accessory you can think of. Smash Hit Displays also has a reliable, professional graphics department that can either design your graphics from scratch or print up graphics you already have. Let Smash Hit Displays help make your next trade show exhibit a smash hit!

Sponsoring a Speaker

Having a speaker at a trade show can greatly impact the number of leads you get. Of course, it is important to inform your clients when pre-marketing for your booth. Whether you decide to send out direct mail pieces, a phone call, or a formal printed invitation, include information on the speaker you are sponsoring. The first thing you should do to get this person to speak for you is to have the president of your company personally call him/her to thank them for speaking. It would also be a good idea to have the president send a handwritten note to tell the speaker a little bit about your company.
Your follow-up letter should thank attendees for visiting your booth and listening to the speaker. It also wouldn’t hurt to promote the speaker a little, giving some facts about them. If you would like to get more tips on sponsoring a speaker, go to http://www.trade-show-advisor.com/trade-show-speaker.html.
Smash Hit Displays has hundreds of trade show displays and accessories to choose from. Whether you want a banner stand, pop up display, panel system, or truss system, we have it all! Let our knowledgeable staff help you make your next trade show display a smash hit!

More Graphic Tips

There are several misconceptions associated with the design of your graphics. Many people believe that pretty text will definitely gain the attention of the trade show attendees. With less than 3 seconds to gain their interest, being able to read the sign is more important than choosing a pretty font. If I were to choose one of these fonts, would you be able to quickly read it as you walked by? What I was trying to ask in the following sentence was if you would be able to quickly read and understand a sign that you saw in one of the previous fonts? Albertus Extra Bold, Times New Roman, Arial, Rockwell, and any other serif style font would be good choices. One general rule of thumb, according to SignsUS.com, is to never use more than two font styles in a single sign design.
White Space is essential to have in your sign in order to give the text “room to breathe.” The last thing you want to do is overwhelm the trade show attendees by adding too much text and color. This will only hurt your possibility to get sales, not help it. Also, it is better to have text that is too big than too small. If your audience isn’t able to read the sign, then you are just wasting your time.
When it comes to preparing for your next trade show, there are probably a million things you must get done. Let Smash Hit Displays take a load off your shoulders by designing your booth and graphics. Our knowledgeable staff knows exactly what to do to succeed at a trade show. We have every display size and style available, from banner stands, to pop up displays, to truss systems, and more. We stay ahead of the competition by offering high quality products without high quality prices. Let Smash Hit Displays assist you in making your next exhibit a Smash Hit!

If you would like to read more tips on graphic design, go to http://www.signsus.com/design_tips.php.

Don't Underestimate the Power of Humor

Having a trade show display that gets that first spark of attention from the attendee is only half the battle. Keeping the attention is a different challenge all together. Susan Friedmann wrote an article titled, “Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign.” She explains how a humorous campaign may bring more people to your booth. Some of the most successful companies have used humor in their advertisements, such as Avis Car Rental. If you can make the prospect laugh, there is a good chance they will remember your marketing material.
Exaggerating the norm is the first part of creating an effective marketing campaign. An example given by Susan is the Budweiser Frogs because, although it wasn’t related to the product, it was funny and memorable. Another rule to keep in mind is to know your target audience. Make sure your joke is appropriate for those people you are trying to market to. The last thing you would want to do is offend anyone, because this may potentially hurt your ROI instead of help it.
If you would like to read Susan’s article, go to:
http://www.thetradeshowcoach.com/article63.html.

Let the professional, friendly staff of Smash Hit Displays help you design your next trade show display. We have everything you need and more; including banner stands, pop up displays, truss systems, and Alumalite displays. Please remember Smash Hit Displays for all of your trade show needs!

Graphics 101

With all of the different graphic styles and options available, how do you know what fabric will give your display the look you want? Here are a few terms used frequently in the business:
Lambda graphics: This material is the highest quality graphic available. A digital printing system is used to provide continuous-tone prints, making your graphics much sharper. This is the best option to go with if your picture contains skin tones or food. Lambda also makes your text much sharper, making your graphics look much better than an original photograph.
Dye-Sub: Also known as dye-sublimination, your graphics are printed with the use of an ink jet printer. Heat and pressure are applied in order to turn the solid dye particles into gas. Once this is done, the particles bond with any Polymers present, and then change back into a solid.
OpalJet: The graphics are printed using a revolutionary media that allows for more dynamic graphics than the Dye-Sub. A stoplight layer of the material is used in order to ensure bright, saturated colors even in strong, mixed lighting. This material is extremely durable to use.

These are probably the three most popular printing options used. Smash Hit Displays would be more than happy to assist you with these graphic choices. Our professional staff would also be able to design your graphics from scratch, leaving your audience with a lasting impression.

The Importance of Body Language

Most likely you are deciding to exhibit at a trade show in order to get new leads. As eager as you might be to sell your product or service, make sure to observe the body language of the attendee before trying to get the sale. According to Steve Miller, author of How to Get the Most out of Trade Shows, there are a couple things they may do to show an interest and possible need for your product: rubbing their palms together and steepling their hands. The number one way to create a positive reaction from attendees is by being friendly, approachable, and listening to what the prospect is looking for. These signs show that you have told the prospect information that is of interest to them. If they touch their face, it means they may be interested, but they are mentally evaluating your product or service. Make sure you know when the attendee is not interested: arms folded, clenched fists, and legs crossed at ankles. If any of these gestures were to arise, do not continue to pursue them; they may begin to get more upset with you. If you would like to read more on reading body language, go to http://www.conventions.net/related_articles/hot_to_read_prospect_body_language-a88.asp.
The reliable, professional staff of Smash Hit Displays is ready to assist you in creating a lasting impression at your next trade show. We have everything from banner stands, to pop up displays, to flooring, and more. We can also create your graphics for that perfect look. Remember Smash Hit Displays for all of your trade show needs!

The Giveaway Wheel

One of the most unique trade show ideas I have ever heard of was something called a “Giveaway Wheel.” This wheel has several prizes listed on it; all your customer has to do is spin the wheel to see what they have won. This will definitely get the crowd to pay attention because it will give them an incentive to stop at your booth. I think of catching the attention of the crowd the same way you would catch a fish. Fish aren’t going to voluntarily grab your hook; most of them need “bait” before you can reel them in. When choosing products to giveaway, do not use cheap products that will probably end up getting thrown away. It’s perfectly alright to spend a little extra money on something that will be used by the attendee than to save a few bucks and give out something that looks like you got it out of a 25 cent machine. Just remember that the chances of having an excellent ROI are dependant on whether or not the prospect will remember you and your company.
Another great way to get noticed is by having Smash Hit Displays design your trade show display and graphics. We have every type and size booth imaginable. From banner stands, pop up displays, truss systems, and more; we have it all! Remember Smash Hit Displays for all of your trade show needs.