3 Reasons to Use Video at Trade Shows

Social media has not only made its way into the marketing campaigns of businesses of every size, but it has also made its way into trade show booths. Using social media sites such as Facebook and Twitter have become popular applications on the show floor to keep fans and followers updated on the activities and giveaways taking place at the trade show displays. However, using videos to promote trade show exhibits is quickly becoming a favorite among exhibitors and attendees alike and should be incorporated into your trade show marketing campaign. So what is it about this video site that makes it so critical to the success of the exhibitor? Glad you asked!

Seeing is Believing

You can tell people until you are blue in the face about how wonderful your display system is, but it’s hard to believe until they can actually see it in action. Let your audience see what makes your trade show exhibit stand out above the rest. Do you have magicians? Did you hire well-known speakers to give a presentation at your convention booth? Do you have fabulous giveaways? If you answered yes to any of these questions, you better get a sneak peak on video. Once they can see it for themselves, they will have an incentive to get in their cars and hurry to the event.

Reach a Larger Targeted Audience

At any given moment, there are billions of people uploading videos on the web. With the ability to add keywords and tags to each video, you are able to attract the people you want to attract. If they are impressed with your video, there’s a good chance they’ll pass on the link to others they think may be interested.

Real Testimonials

Since I know your audience will be impressed with your trade show displays and booth staff, why not get their kind words on camera? Interview some of the happy attendees that stopped by and let them share how courteous your staff was, how impressive your portable displays were, how nice your products are, and anything else that they liked about your trade show booth.

These are just 3 of the reasons you should be using video in your trade show marketing campaign and that list continues to grow! As you are preparing for your upcoming event, remember:

• Bring a camera that can connect directly to your laptop on the convention floor or a phone that can take videos and upload them directly to the Internet. This way, you can share your videos directly from the show floor.
• Keep them fairly short in order to keep your audience interested and to cut straight to the point.
• Have fun with it! No one is going to watch a dry, boring video. The people either taking the video or who are doing the talking should be energetic and enthusiastic about your products and company.

With this constantly growing website, well-designed trade show displays, and approachable staff, you are sure to be a hit at the show!