Following up with leads collected at trade show displays can make the difference between having successful show displays and failing at the event. If this final step is not accomplished, all of your hard work collecting those leads would be for nothing. Here are a few ways you can effectively follow up and get results at your trade show booth.
Print Lead Forms
These days, most exhibitors are preferring electronic lead forms because they are more convenient and easier to keep track of. But what would you do if your electronic system suddenly stopped working? Bring plenty of printed lead forms to make sure you have all of their information on hand. These forms should contain their names, companies, position in the company, contact information, and any other information needed.
Classify Leads
All of your leads should be followed up, but some are closer to buying your products or services than others. Categorize each lead form with a simple code that both you and your staff would use to easily determine which leads are hot. One code example would be using A for hot leads, B for semi-interested leads, and C for not-as-interested leads. Writing one of these letters at the top of each form to decide which ones should be followed up first.
Have a System
Know who will follow up with leads from your trade show exhibit, how long after the show you will follow up, and whether you will call, email, or send thank-you cards. Set up a meeting with your staff prior to the convention to make sure everyone understands what system will be used.
This is a critical step in getting the results you want at trade show exhibits. These are a few tips from Smash Hit Displays to help make you a hit at the next event.
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