What Your Nonverbal Cues Could be Saying to Attendees at Trade Show Displays

You have spent weeks prior to the trade show rehearsing what you were going to say to each attendee. When the big day finally arrives, you get considerably less leads than you had anticipated. What could have gone wrong? As attendees visit a variety of trade show displays at the event, they are not only listening to what you are saying, but also what you are not saying. The way you interact with attendees at your show display can play a huge role in whether or not your booth visitors will turn into new customers. Here are some of the most common nonverbal cues that could be keeping potential new clients away.

Sitting

By sitting at display systems, it will appear that you are on a break or are bored. This definitely will not leave a good impression to the people who are walking by. It’s important to stay on your feet at all times as a sign of respect to attendees.

Constantly Watching the Clock

After 8 to 10 long hours spent at your trade show exhibit, I’m sure you are ready to go home. As true as this may be, attendees should not know how anxious you are to leave. If they see you watching the clock, they will assume you have somewhere more important to be. Refrain from watching the clock in front of visitors to your display booth as they will assume you don’t have time to help them.

Getting Ready to Leave Before Time is Up

Let’s say you have 10 minutes before the trade show is over, so you decide to start packing up your convention display, putting your coat on, grabbing your purse, cell phone, or other items, and leaving a few minutes before time is up. This will not only reflect negatively on you, but also on your company. To an outsider looking in, it will appear as if you can’t be bothered and may be disrespectful to neighboring exhibitors if they are in the middle of a discussion with a potential client and you are busy tearing down your trade show exhibit.

Whether you are using banner stands, pop up displays, or custom displays, it is important to have a staff that will represent your company in a positive light. If you or your staff are doing the previous 3 nonverbal cues I mentioned, you will not get the results you want. Good luck to you at your next trade show from Smash Hit Displays!