Trade shows can be an extremely competitive, yet profitable environment. A variety of trade show booths compete for the attention of everyone who is walking down the aisle, in hopes these people will stop at their booths. First of all, the design of the show displays can make all the difference between intriguing attendees to check it out or causing them to look right past your exhibit for a more eye-catching one.
As you design your convention display, think about billboards you see along the highway. They have minimal text and pictures, yet they usually have a message that would make drivers want to check out their website or give them a call. Trade show exhibits should be set up the same way in order to easily be seen and understood as people are walking down the aisles.
The look of your booth is not the only thing that will make your audience prefer your booth over the competition. Here are just a few ideas to help your display booth at trade shows stand out among the others.
Use QR Codes
These state-of-the-art coding systems will take attendees to their website by simply scanning it with a smart phone (iPhone, Droid, Blackberry, etc.) It’s an excellent way to inform your audience of what your company does and sells without overloading them with brochures and other literature.
Contests
A great way to draw in a crowd is to hold contests, such as drawings. Have fish bowls or boxes at the entrance of your convention booth to easily allow everyone to enter the contest. The items should be big, like iPads or even one of your products. No one is going to enter a contest if it’s for a coffee mug.
Hire a Pro
Professional traffic builders are trained to bring in a large crowd. Some ideas would be magicians, speakers, and massage therapists to give 5 minute chair massages.
These are just a few ideas to help you get the results you want at the display booth. For more tips, give Smash Hit Displays a call at (877) 215-5355.
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