Have Effective Trade Show Displays by Thinking Like an Attendee

Picture this – you are walking down the aisles at a convention, scoping out all of the different trade show displays you walk by, and there is one display that catches your eye. What is it that draws you into that show display over the next? Is it the enormous size of the trade show exhibit? Do they have graphics that make the entire booth pop? Or is it simply the activities that are taking place around the show booth? As an exhibitor, it is important to step back and view yours or other display booths from the attendee’s point of view. Here are some tips from Smash Hit Displays on how to make your booth displays rise above the rest from an attendee’s perspective.

1. Make the Booth Exhibit Stand Out with Accessories
Whether you are using table top displays or 20x20 truss systems, the right accessories can take your ordinary trade show exhibit from boring to extraordinary. One popular choice is trade show flooring because it adds sophistication to all display exhibits and comes in a variety of styles and textures to fit every exhibitor’s needs, including hardwood flooring, carpet, bamboo flooring, and dye sub mats. Another accessory that would make your display system pop is to add monitors to your booth. They can be added to almost any trade show display and will allow you to incorporate videos or presentations into your booth without taking up any more room. It’s an innovative touch that will definitely get people to notice your display stand.

2. Repetition is Key
The more a message is repeated, the more it is remembered. The same is true at trade shows and conventions. Use the same taglines, mission statements, or slogans across your marketing material in order to ensure your audience will remember your marketing message long after the show is over. Also, if you plan on handing out promotional items, print the message somewhere on the product.

3. Pick the Right Giveaway Item for Your Business
It is pointless to shell out hundreds or thousands of dollars on products that will either get thrown away or have nothing to do with your business at all. Anyone can hand out pens or rulers, but how much of an impact do you think those products will make if everyone is handing them out? Instead, take your time shopping for the perfect giveaway product that is similar to your products or services in order to be remembered. For example, if you work for business that builds houses, magnets that are shaped like a house with your company's contact information would be effective because it would be seen every time the recipient opened their fridge, yet also has a look that will clearly tell them who you are. Refrain from handing out items that can be thrown away or eaten, such as candy.

Trade show displays are one of the best investments you can make for your business. However, without proper planning and these 3 tips, you will not be as successful at the show as you could be. It may also be helpful to walk the trade show floors as an attendee to help you get ideas for what should be incorporated into your booth exhibit.