Trade Show Exhibits: Successful Marketing Strategies to Boost Leads

Trade show success doesn’t just happen, it takes months of preparations and dedication to create ideal trade show displays, prepare your staff, and design the marketing materials that will be handed out at the event. Here are a few surefire ideas on how to prepare and promote your display booth for ultimate results at the event.

Train Your Staff

The people that will be staffing your trade show exhibit will be representing your company at the event. As important as it is that they have a smile on their face and an enthusiastic personality, it is equally as important they have the product knowledge to back it up. It is inevitable that booth visitors will eventually have questions for you, so make sure your employees know the inner workings of every product sold. Consider holding a seminar for these employees a couple days before the trade show in order to refresh their minds and make sure they know these questions.

Have a Marketing Plan

Your marketing plan should attract more traffic to your display stand and should take place before, during, and after the event. Before the trade show, send out direct mail with your booth number and the date and time you will be at your exhibit display. You can also reach out to your followers and fans through social media to inform them of the event. During the trade show, write live blogs about all the festivities surrounding your trade show exhibit, whether you are holding drawings, have live demonstrations, or will host a seminar. After the trade show, get back on the computer and reach out to your social networking community to see what everyone who attended thought and let those who weren’t able to make it know what they missed.

Confirm Details of Event and Show Display

Prior to the show, make a few calls to confirm your booth location, as well as to your display booth supplier to ensure your booth will be delivered on time and at the correct location. If you still have some time before the event to pick the right booth location, and then make sure it is near high-traffic areas, such as near entrances and exits. If you are in need of some assistance in picking the right show booth, give Smash Hit Displays a call and we’ll lead you in the right direction.

Print Marketing Materials

Print brochures, literature, business cards, product sheets, and promotional items and place them all together in a neat packet that your leads can take with them before they leave. It can be expensive to print out all of these materials, so make sure the recipients of this information are very interested in your products or services before giving them away.

Have a Follow up Plan

Have a team meeting prior to the trade show to make sure you and the other employees are on the same page when it comes to following up with leads after the trade show. Will a specific department follow up or will each person be responsible for following up with their leads? How soon after the event will you begin making these calls or sending thank-you cards? Make sure you know the answer to these questions prior to the show.

Trade shows are one of the best ways to get the exposure for your business that you need to succeed. With these tips and well-designed trade show exhibits, you’ll be gaining new clients in no time!